Two films and four posters, made as Proof's film partner.
RitualAds is the engine behind campaigns and previsualizations for AEG, World Cup, Apple Arcade, Factory 360 x Spotify, Fliff, Golden State Valkyries, and 5 more.
Brief in · campaign out · three campaigns on the record · each film plays here · each card opens its full case study
In · A first-of-its-kind Super Bowl hype trailer, co-directed by Ritual Ads director Steve Davis and Sam Joos.
Out · AI visuals blended with live-action elements in a cinematic hybrid, set to 2WEI's 'History in the Making'.
The result · Produced in under two weeks.
In · A big-budget family-adventure script, Baby Monster, that had been collecting dust: the magic of Amblin, the wonder of E.T., the scale of Jurassic Park.
Out · A previsualization trailer that gave decision makers something a script cannot.
The result · A bidding war between Netflix and Universal, ending with Universal landing the project with Jeff Robinov's Studio 8 producing.
In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.
Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.
The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. “This could rewrite the playbook for sports marketing.” · Marla Tellez, Fox News
Two thirty-second films set in Proof's own world: a crew turning an empty lot into a full night, and a workshop model waking up real. Each ends on Proof's mark and one of Proof's own lines.
Film one · sound on
A producer gets an empty lot at golden hour and a promise: by eight, this is somebody's favorite night. Walls unfold, the truss climbs, doors open, and the confetti itself resolves into Proof's mark. Cut like the event reel of the year.
Film two · sound on
A fabricator builds the whole night at one twenty-fourth scale: foam walls, a wire truss, a matchbox trailer. One swing of the work lamp and it is real, full size, roaring. Then it comes home to the bench, glowing from inside.
The turn · drag between the bench model and the real night
Four posters in one campaign voice, each pairing a night image with its own line, Proof's mark on every one. They run wherever the nights are sold: decks, walls, feeds.
Proof keeps the nights. RitualAds adds the film layer around them: the films that win the pitch before the build, and the films that carry the night after it ends.
One activation gets its film layer: the pitch film before the build and the campaign cut after it, with key art to match.
A season. Every activation in the window arrives with films and posters, one voice across the run.
The standing film partner behind the calendar: new nights, new films, no new hiring.
Each one is scoped with you, case by case.
Proof's line, and the point of this page: it stays true after the gates close. RitualAds is the engine behind campaigns and previsualizations for AEG, World Cup, Apple Arcade, Factory 360 x Spotify, Fliff, Golden State Valkyries, and 5 more.
The first films land the same week we start, around your build calendar.
RitualAds · for Proof Media & Experiences